Identities

Stonepier designed logos

 

We love brands and branding. Creating a logo for a company is always a thrill. Working with a client and taking their vision into a tangible object is always exciting. We also have experience working with clients on creating company names and the naming process.

Here is a selection of the brands we have developed.

Monza Karting – Branding

Monza World Class Karting branding

 

Stonepier named and branded MONZA World Class Karting at Foxwoods. The track was designed in Italy and we drew upon that heritage to utilize a name that would be unique and approachable at the same time. We created the logo and all branding elements for the facility including marketing materials, website, signage, apparel and merchandise.

Monza Karting – Website

Monza Karting Website

 

Monza World Class Karting at Foxwoods needed a website in conjunction with their launch. We created a responsive website that integrates time and scoring results that are integrated with the Monza App.

monzakarting.com

Strictly Dirt

Strictly Dirt Website

 

Strictly Street & Dirt is an independent full-service sales, parts and repair powerhouse for dirt bikes, street bikes, dual-sports and quads. Stonepier designed and built the website for Strictly Dirt. A unique element of the company is that it has an extensive inventory of vintage motorcycle parts and we set up a system for them to be able to get them out of the sheds and onto the website. Leveraging the WordPress category feature we created separate sections for updating motorcycle inventory, specials and vintage parts easily by an admittedly computer illiterate client.

Visit the site at strictlydirt.com

Ignition Speed Festival

Ignition Speed Festival

 

The Ignition Speed Festival is a celebration of multiple varieties of automotive enthusiasm taking place at Foxwoods Resort Casino.  With participation from the professional drifting community, auto-crossers, kart racing enthusiasts, eSports gamers to hot rod, import car and super car fanatics, the Ignition Speed Festival has something for everyone.

We designed the website, created the branding, marketing materials and worked on event organization. All website photography was taken by Adam. The inaugural event took place in 2019 and for 2020 the event is expanding to a three day extravaganza of motorsports.

Visit the site at ignitionspeedfestival.com

Camp O-AT-KA

Camp O-AT-KA Oak Leaves

We have worked with Camp O-AT-KA for several years now creating print and branding materials for them. It is the longest continuously running boys residential camp in the US. Founded in 1906 the camp is strong in tradition and the philosophy of “building better boys makes better men”. Campers are immersed in swimming, camping, hiking, sports, a robust arts program, riflery, archery, and making lifelong friends from all over the world. Their annual yearbook is called the Oak Leaves and this is the latest edition.

AMWARE

 

Stonepier working with Logistics Marketing Advisors created a new design system for AMWARE’s marketing materials. The design system takes a modern, bold approach to communicate key messages in a dynamic format.

Interiors by KLM

 

Interiors by KLM is based in the Litchfield Hills of Connecticut serving the northeast with clients from Manhattan to Nantucket and anywhere in between. They are a  full service interior design firm that coordinates with architects and contractors and provides service to the highest standard. They approached Stonepier to develop their branding and create a website that really showcases their work.

interiorsbyklm.com

Safe-T Ring

Safe-T Ring Non-Contact AC Voltage Detector

 

Safe-T Ring is a non-contact voltage sensor that detects voltage in outlets, lighting fixtures, circuit breakers, wires, switches and cables. Stonepier handled all elements of this product’s creation. Product design, naming, branding, packaging, e-commerce website and also setting up the Amazon store.

Features that were incorporated as part of the design process were packaging a rechargeable Lithium battery within the shell, a audio warning in addition to LED indicators and creating a system of flexible interchangeable ring bands to accommodate different sized fingers.

The Safe-T Ring is available at safe-t-ring.com and on Amazon

Yoga Union – Branding

Yoga Union logo and Branding

 

Stonepier designed the logo and branding standards for Yoga Union. The Hamsa symbol is the hand of god and is a protective sign. The Yoga Union logo incorporates a “Y” and a “U” in its interpretation of the symbol. The branding for Yoga Union incorporates a clean typeface in conjunction with the complexity of the symbol. A flexible color palette works within the branding to create a varied appearance, yet maintain consistency.